But this is also a story about a mistaken market. We will consider in due course what has led generations of women to think their breasts were a size they categorically weren’t. Fellows says ruefully: “If you say to a client they’re a G cup, it’s like saying to someone who thinks they’re an 8 that they’re actually a 14.” “So you’re a 32D.” She fits me in a bra, and I have to hand it to her, they do look different, more like breasts, less like a sideways banana in a Waitrose bag. ![]() “And to compensate for the fact that their cup’s too small, they go up in the back and think they’re a 36.” OK. “They think of D as such a full size and they’ve been buying a B for 20 years.” Yup. “People think E is the biggest size there is.” That’s more or less what I thought. “It’s often, 85% of the time, a big shock in the fitting room.” We are in the fitting room. Josie Fellows, Kelly’s bra-fitting apprentice, walks me through this tactfully. It’s one of those ambient truths we all know that what we think is our bra size is probably wrong. ![]() ‘In 20 years of doing this, I’ve probably fitted about three 36B ladies who actually said they were a 36B,” says Kelly Dunmore, chief lingerie stylist at Rigby & Peller.
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